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FDE at startups vs big tech and AI labs

Candidate guide

A forward deployed engineer (FDE) builds software inside a customer's team. The same title means different jobs at a seed-stage startup, a frontier lab and a public company. Choosing FDE at startups vs big tech comes down to scope, pay and risk, which all shift with the company's stage.

  • No deposit to get started
  • Every requirement read by us
  • A best-fit shortlist, not a pile of CVs
  • One agreement, one invoice

The pattern

Base pay climbs with company maturity

Base pay usually rises as a company matures, from seed stage to late-stage startups and public companies. The FDE salary guide has posted pay by company.

Base pay is only part of it. Startup equity can be worth a lot or nothing, so weigh it with care.

Tell us the role and the hours. We send you a shortlist of people who fit.

  • No deposit to get started
  • Every requirement read by us
  • A best-fit shortlist, not a pile of CVs
  • One agreement, one invoice
Send your requirement

FDE at startups vs big tech, side by side

Seed and early startupFrontier AI labBig tech and public company
ScopeEverything, often as the first FDEDeep LLM deployments with strategic customersDefined accounts and playbooks
PlaybookYou write itBeing written nowUsually exists
Experience askedVaries widelyYears of experience in the postings we readVaries by level

Choosing between a startup and a lab or big company

A startup fits if you

  • Want the widest scope fast
  • Can live with equity risk
  • Like building the process, not following it
  • Are comfortable owning frontend and backend

A lab or big company fits if you

  • Want a known brand and steadier pay
  • Prefer mentoring and peers who have done it before
  • Want large, strategic customers
  • Like a clearer path to management

The new middle: FDE units at cloud giants

The biggest software companies have now built dedicated FDE groups. AWS set up a Forward Deployed Engineering unit, and Microsoft set up Microsoft Frontier Co. These add another option: big-company stability with lab-style deployment work.

For engineers and leaders

Apply to join.

Apply once with your CV. We look at every application ourselves. Talent never pays.

Get started

Tell us what you need.

Send your requirement. We send you a shortlist of senior leaders who fit. One agreement and one invoice, with the terms agreed in writing before anything starts.

  • No deposit to get started
  • Every requirement read by us
  • A best-fit shortlist, not a pile of CVs
  • One agreement, one invoice
Which side are you on?

Send your requirement

  • No deposit to get started
  • Every requirement read by us
  • A best-fit shortlist, not a pile of CVs
  • One agreement, one invoice

Apply to join

Talent never pays to apply, be shortlisted or be placed.

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FAQ

Questions people ask

Do startups pay FDEs less?

Base pay, often yes. Total pay depends on equity, which is riskier at startups. The FDE salary guide has posted pay by company.

Is being the first FDE at a startup a good idea?

It is a fast way to learn and to shape a function, and a hard job without mentors. Ask who you report to and whether the company has paying customers waiting on deployments.